How to define an ICP that actually converts
The signals that separate a buyer from a browser — and how to research them.
Read insightLead Risen Intelligence
The Intelligence Center
Free resources, frameworks, and research to help agencies and B2B teams grow through better data — not just another list of services.
Research Insights
Data-backed ideas for smarter outreach
Short, practical insights from the research and outreach work we do every day.
Why research beats volume in cold outreach
A look at why fewer, better-researched prospects out-reply mass lists.
Read insightBuying signals worth tracking in 2026
The intent and company signals that tell you a prospect is ready.
Read insightTemplates
Plug-and-play frameworks
Editable templates you can use today — exchange your email and we'll send them over.
ICP Framework
Map your ideal customer profile, firmographics, and buying signals.
Get it freeOutreach Templates
LinkedIn and email message frameworks built for replies, not spam.
Get it freeMarket Research Templates
Competitor analysis and opportunity-mapping worksheets.
Get it freeIndustry Reports
Research on the markets we serve
Deep-dive reports on the industries we research most. New editions added regularly.
Agency Lead-Gen Benchmarks
How top agencies source and convert prospects.
Get the reportReal Estate Intelligence Trends
Ownership data and investor research signals.
Get the reportRecruitment Sourcing Report
Where staffing firms find and reach candidates.
Get the reportGet Free Access
Tell us where to send it
Enter your details and we'll email your resources — plus the occasional research insight. No spam, unsubscribe anytime.